Potential customers can have more engagement in your targeted campaigns if you use location-based marketing. Whether you are simply delivering a personalized message to people near your retail store or you are offering discounts to people who go to your competitors, this type of location-based marketing will benefit you much. You can experience a great conversion increase if you add location in your ads. The question then is how specific should your marketing be if you are to target people within the vicinity of your retail store? Geofencing technologies can help you do this. They help target minute locations like buildings or streets. Messages can be sent to your target customers within a certain radius of your specific retail store through this technology.
IN Geofencing, then someone enters or leaves the target radius which you have set boundaries on, then it will trigger an action, or deliver your message to these people. When the targeted message is delivered as soon as the potential customer crosses the fenced location, geofencing uses technologies like RFID, GPS, Bluetooth, etc. to enable location identification. Mobile apps help to distribute your targeted message to the people within your boundaries. If one leverages this technology, many businesses especially retailer can benefit in a lot of ways. Below are some of the benefits of geofencing marketing for retail business.
Personalizing your marketing message based on your location can help you target people in the vicinity of your store. You can then attract more people to your retail outlet. It helps you to better personalize your messages and improves your targeting.
If your app provides consumers with relevant offers at the right time, then they are more likely to engage with your business on mobile. This can give you better engagement with your target customers. This technology will help increase your brand loyalty.
If there are potential customers near your store, then geofencing can help send offers to them particularly. Here, you get the benefit of being able to easily analyze their response. This will also help you know if your campaign is effective. Then you can better optimize your marketing efforts to improve your ROI.
What is great about geofencing of location-based marketing is that you can get very personal and targeted with the people you send messages to here. This improves its efficiency significantly. There will be a greater impact on buyers if you send specific offers to people who are very near your stores.
A lot of data can be accessed from geofencing from which you can get many business insights. Some examples of insights include which stores are performing well, this target segments are more approachable, and which locations can use expansion.
If you are a marketer, it will benefit your business much if you use geofencing marketing today.